For over fifteen years, Alexander Drozdov has built his career on a single premise: a luxury event cannot be left to chance. Since 2015, he has built PWR Production into a trusted technical partner on the French Riviera and in Monaco for private and corporate events where the margin for error is zero.
PWR Production is not an equipment rental house. It is a technical direction practice — sound, lighting, video, and staging engineered around the realities of a specific venue, not a generic catalogue. Every project begins the same way: a precise digital twin of the space, built through LiDAR scanning and photogrammetry, so that clients and planners see the exact production — down to sightlines and rigging points — before a single truck arrives. It's the discipline that turns a proposal into a guarantee.
That precision is backed by a touring-grade inventory — Ayrton fixtures, L-Acoustics sound systems, Pioneer's flagship DJ platforms — and by specialist crews capable of full-site rebuilds, coordinating as many as 56 technicians on-site when the scale demands it. Alexander has directed productions at venues including the Hôtel de Paris Monaco, Monte-Carlo Casino, Grand-Hôtel du Cap-Ferrat, Cap Estel, and the Monte-Carlo Sporting Club — projects where international artists, high-profile guest lists, and single-night budgets leave no room for a second take.
Operating through two entities — PWR Production SIA (Latvia) and PWR Production SAS (France) — the company is structured to serve clients seamlessly across France, Monaco, and the wider EU.
Alexander leads every project personally, from the first site visit to the final cue. For clients, that means one point of accountability for an event that has to work exactly once.